Our Mission
To put the science of skin back into skincare by taking an integrative, simple approach to caring for the largest organ of our body.
Our Founder: Filomena Arends
“A Woman in a Man’s World”
Filomena Arends, who had over 60 years of experience in the beauty industry, developed the GINAMARIE Product line. The inspiration behind wanting to develop a skincare line came from losing her first husband at a very early age from Melanoma. Filomena was widowed at age 30. In the early 1960s-70s, she owned a cosmetology school and Woman’s World Spa. At Women’s World, women would receive facials, body wraps, new hairstyles, makeovers, nutrition classes, yoga, and more.
With each entrepreneurship endeavor, she was moving toward the development of a new skincare line that could be used by women, men, and children. Filomena was on a mission to create products that were simple and effective and took a commonsense approach to care for our skin, creating the company named after her daughter, Gina Marie. She formulated our skincare line to be compatible with skin as an organ ensuring that each product is pH-balanced, water-based, gentle, antioxidant-rich, and made with naturally derived ingredients.
Meet: Gina Marie
Gina Marie McGuire is a licensed esthetician and president of GINAMARIE Products, GM Revolution Men’s line, and the Continuing Educations, Inc. With more than 35 years of experience in the skincare industry, she has dedicated her career to developing professional skincare, educating estheticians, and advancing a more thoughtful approach to skin health.
Building on a family legacy in professional esthetics that began in 1978, Gina Marie brings together hands-on experience, skin science, education, and an integrative approach to skincare.
Her passion is to elevate the esthetic industry through a common-sense, science-based understanding of skin – helping professionals move beyond trends and product complexity to understand what the skin needs and why.
The Science Behind Product Formulation
UNDERSTANDING THE SKIN.
GINAMARIE and GM REVOLUTION are built on a science-based philosophy: understand the skin, identify what it needs, and formulate with purpose.
Rather than relying on an overwhelming number of products, we focus on streamlined skincare systems designed to support the skin’s natural functions and promote skin health.
FORMULATED WITH PURPOSE
Our products are predominantly water-based, pH-balanced formulations combine carefully selected ingredients – including antioxidants, vitamin C, peptides, niacin, bakuchiol, and hyaluronic acid – to provide targeted topical support.
The Simply Science Partnership
Our Simply Science Partnership is committed to helping skin therapy specialists cut through industry noise by focusing on the science of skin, not sales! We are committed to delivering a personalized partnership experience that assists you in achieving your professional and personal goals.
More Than A Wholesale Account – A True Partnership
Esthetic Skincare Institute
Gina Marie’s passion for educating professionals continues with the additional advanced training program, at Esthetic Skincare Institute. GINAMARIE’s sister company, Continuing Educations, Inc., offers a variety of classes and a multitude of home study courses available for continuing education for license renewal in Illinois for those needing CE Hours. We desire nothing more than to be your full professional resource, elevating you in all aspects of your career.
GM REVOLUTION
Revolutionizing Men’s Skincare
In 2020, Gina Marie & Michael McGuire launched a professional men’s skincare line, GM Revolution. Both mother and son recognized that the trend of men’s skincare was growing and saw the need to normalize men’s skincare through a simple yet, effective line. Men’s skin health plays a pivotal role in the esthetic industry and allows for tremendous growth and opportunity for skin specialists.
AWARD-WINNING
GINAMARIE & GM REVOLUTION
We are proud to showcase multiple products in our Women’s and Men’s Skincare lines that have been winners and nominated for various awards! With 13 products in our entire skincare line and a simplified 5 products in our men’s line, we are proud that our clean, simple, and holistic products deliver fantastic results and help improve the health of skin!