Practical Guidance for Beauty Business Growth
A complimentary webinar series offering strategic guidance for beauty professionals seeking intentional growth. Each session delivers focused, actionable insight to support smarter decisions, stronger systems, and sustainable success — with dedicated time for live Q&A to address your specific questions and everyday practice.
Attract Your Dream Clients
Have a clear approach to defining your specialty, communicating what sets you apart, and building a visible, trust-building online presence that attracts the right clients through education rather than sales.
February 10th | 9:00 am – 9:30 am CST
Build Loyalty + Retention That Lasts
Create personalized client experiences, track meaningful progress, and stay consistently connected so clients feel cared for, see results, and remain loyal long term.ustomized experiences: Go beyond a one-size-fits-all approach. Personalize your consultations and home care plans to each client’s needs and lifestyle.
February 12th | 12:30 pm – 1:00 pm CST
Increase Revenue Per Visit—Without Feeling Pushy
Position retail as an essential part of results-driven skin care, bundle services and products strategically, and confidently communicate value so clients invest in long-term skin health.ome care makes up 80% of skin progress. Prescribe it professionally, not as an afterthought or suggestion.
February 17th | 7:30 pm – 8:00 pm CST
Marketing Doesn’t Have to Be Overwhelming
Keep marketing simple and effective by using approachable text and email communication, authentic social media content, and a focused strategy that feels manageable—not overwhelming.
February 19th | 9:00 am – 9:30 am CST
Stay Focused on Financial Freedom
Take a clear and sustainable approach to profitability through knowing your numbers, simplifying your product offerings, and creating efficient systems that maximize both time and income.
February 24th | 12:30 pm – 1:00 pm CST
Addressing Skin Concerns with Purpose
There’s more to skin than meets the eye. Learn to go beyond surface symptoms—look for root causes such as inflammation, stress, hormones, or product overuse. Become the skin expert your clients trust
February 26th | 7:30 pm – 8:00 pm CST