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Why Expand?

Why Expand? Why Not? Have you had the chance to think about expanding your offerings, particularly in men’s skincare? If you’re not currently offering a men’s line, now might be the perfect time to start. Our men’s line, GM Revolution, keeps skincare simple and financially smart, just like GINAMARIE. Why GM Revolution? Simplicity: Our products are…

Not Just Skincare ~ Men’s Skincare

Not Just Skincare ~ Men’s Skincare Let’s face it: men have skin concerns too, and we’re here to tackle them head-on! Today, we’re focusing on those pesky fine lines and wrinkles that many of your male clients worry about. Introducing GM Revolution (GMR) Skincare—a brand that’s all about simplicity and effectiveness. We know that sun…

Introduction to Men’s Skin Health

Introduction to Men’s Skin Health Michael McGuire, CEO of GM Revolution Let’s get one thing straight: you cannot have healthy skin without a healthy body. No, this does not mean one cannot achieve acne-free, glowing skin while still being unhealthy. What it means is that true, healthy skin can only be achieved when looked at…

a man’s world ~ Tapping into the market of men’s skin health

The Right Approach to Men’s Skincare For once can we be honest? More and more men are regularly treating their skin both at home and at spas. For many of you reading this, male clients maybe some of your most loyal clients. But if we look at the reality of the state of men’s skincare,…

The Modern Man: Age Management Treatments & Techniques to Know

The Modern Man: Age Management Treatments & Techniques to Know Aging is a blessing. With age comes wisdom, experience, and oftentimes, stories of those youthful days that are told to whoever is willing to listen. Unfortunately, with this also comes physical aging. For many men, looking in the mirror is confronting the physical reality of their…

Professional Skincare for Barbers

Professional Skincare for Barbers The barber industry is at a crossroads. Somewhere between innovation and tradition, the barber experience is changing. This spectrum ranges from having a cold beer with a haircut to plenty of men cutting their own hair due to the COVID-19 pandemic.  With all of the restrictions placed on the service industry,…

Modifying Menus: Spa Treatments for Men

The emerging trend of men’s skin care has been a hot topic in the beauty industry for the past few years. In fact, it can be said that men’s skin care is no longer emerging but rather, is here (and here to stay). While most, and certainly the best, products should be applicable to both…

Men’s Mental Health and Search for Wellness

Men’s Mental Health and Search for Wellness Last week I wrote a blog on the top men’s skincare trends to look out for in 2021. While the trends in that skincare blog were important, there is an even more important men’s trend on the horizon: mental health and wellness. I can guarantee that throughout this year, you…

Masculinity: There’s Another Way

Masculinity: There’s Another Way When I imagine what a man should be, my first instinct is to picture one of Ernest Hemingway’s characters: the definition of a man’s man. Hemingway’s characters portrayed what he defined as courage and bravery, whether it was battling a giant fish or fighting a bull at the festival of San…

Three Easy Ways to Take Care of Your Skin Outside of Your Products

Three Easy Ways to Take Care of Your Skin Outside of Your Products So you started a new skincare routine and are wondering what else you can do to take your skin to the next level. Maybe you are hesitant about starting a routine and want to take a more lifestyle approach to heal your skin. Either…

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