Industry Shift – How to Thrive in the New Era Of Esthetics
Turning Your Skincare Dreams into Reality As skincare professionals and spa owners, it’s time to pause and reflect: Are you truly living the career of your dreams? With the year winding down, this is the perfect moment to reassess your journey, refocus on your goals, and plan your path to success. The esthetic industry is…
Challenges of Being An Esthetician
Challenges of Being An Esthetician Make This Your Year of Transformation! Can you believe we’re already nearing the end of the year? Don’t let another year pass without achieving your goals and fulfilling your dreams. Being Overwhelmed Stops Growth Running an esthetic business can feel like juggling a thousand tasks at once, right?…
Navigating Skincare Confusion
Navigating Skincare, What Do You Believe? As a skincare professional, you’re constantly navigating the maze of skincare brands, each promising the moon. But how do you choose the right one that not only delivers exceptional results for your clients but also supports your business’s financial health? The Magic of Marketing Skincare lines love…
The Overwhelming Reality
The Overwhelming Reality Picture this: your backbar and retail shelves are cluttered with several different products. It’s a maze of bottles, jars, and tubes that create confusion not only for you but also for your clients. As a skin professional, you wear many hats, juggling client satisfaction, business operations, and financial stability. How do…
It’s Not Just About Great Facials
It’s Not Just About Great Facials As a skincare pro, you know it’s not just about great facials – it’s about educating your clients for lasting results. That’s where GINAMARIE and the Esthetic Skincare Institute come in. We’re here to help you master the essentials of skin health through our Ultimate Pro Partnership.…
Simplifying Skincare
What Went Wrong in the Skincare Industry Published in Dermascope issue February 2023 There is a serious problem in the professional skincare industry and the concerning part is that no one realizes it. When you hear the words “skincare industry” what do you think of? The sole focus of the industry is on products and…
Gen Z – Skincare for Youth
Who are the Gen Z consumers and what does skincare for them look like in 2023? It doesn’t take a lot of research to learn quickly that this particular generation is being looked at closely. Not just their buying habits but their overall lifestyle. Research shows that Gen Z (age 18-25) is considered the most…
How The Recession Will Affect the Spa Industry
How A Recession Will Affect the Spa Industry Ready or not here it comes Covid. Inflation. Recession. Three unsettling words no one wants to hear. Uncertainty always leaves an uneasy feeling, especially when it comes to our careers. No matter where you are in your career, each one of these scenarios has or most likely…
A Tale of Two Advertisements
A Tale of Two Advertisements A few days ago, whilst scrolling through my Instagram feed, I came across two different posts from spas that I follow. Both were promoting an upcoming event at their respective spas. Read the two event advertisements and pay close attention to how you feel when reading them. Post #1 Do…
a man’s world ~ Tapping into the market of men’s skin health
The Right Approach to Men’s Skincare For once can we be honest? More and more men are regularly treating their skin both at home and at spas. For many of you reading this, male clients maybe some of your most loyal clients. But if we look at the reality of the state of men’s skincare,…