Your education is our priority. We have created the Advanced School Partnership to support schools in achieving your educational goals and to prepare your students to face the many challenges of the esthetic industry. Throughout more than 40 years in business, we have seen how hard it can be for students to start a career once they graduate. With our courses, your instructors will learn how to support the students in every aspect of their future careers, along with advanced training opportunities for the students.
Our mission is to educate professionals through advanced training, empowering them to become experts in the beauty industry.
Anatomy ~ The Missing Link
Understanding skin from the anatomical point of view is what makes the student an expert in the industry. It is the foundation of their skincare career and what will advance them in their profession. However, the anatomy of skin can be intimidating to the student as well as the instructor. This is one of the missing links that many estheticians have after graduating.
We will simplify this subject for your instructors so they have the understanding and the tools to teach their students. You can only teach what you know. The better the understanding, the better the teacher!
Understanding what you are doing and why you are doing it is the first step in choosing and using a skincare line. GINAMARIE’s holistic skincare line will not only deliver the results your student is looking to achieve but will allow the student to instantly see the changes that occur in the clients skin. Instructors will receive in-depth information on each product, outlining the use and benefits.
Clean Cosmetic Training
Skincare and makeup are synonymous when it comes to caring for skin. Using the proper makeup to compliment skincare is a must if the client is looking to improve the health of their skin. Your instructors will learn how to test for clean cosmetics and be introduced to using water as a mixing tool in makeup application.
Consultation and Analyzing Skin
Analyzing skin can be one of the most difficult techniques to teach the student as well as how to give a thorough consultation. When these two skills are mastered the esthetician will have the confidence in prescribing the best skin solutions for their clients. It is imperative instructors have the knowledge and skill in order to teach their students to become experts in the field of skincare.
There is much confusion when it comes to products in the beauty industry and unfortunately estheticians are just as confused as the consumer. It is up to the instructor to remove the confusion and stick to the science of skin. Understanding products, pH balance, and ingredients is key in making an informed decision for the treatment room and the client.
Your instructors will learn how to test products for effectiveness, so in turn they can teach their students to understand what makes a product effective without the salesmanship.
Retailing & Marketing
Without a doubt retailing is a weakness in the beauty industry. Now more than ever is providing home care an essential for estheticians rather than the department store.
It is the goal of the school and the instructor that well-rounded graduates emerge from your esthetic program. Learning how to prescribe rather than sell is key to the success for any esthetician. Instructors will learn the “how to’s” of prescribing so they can guide their students in becoming true experts in the skincare field beyond the treatment room.
Skin Therapy Treatments
Take your students to the next level in the treatment room. The esthetic instructor will learn how to incorporate holistic therapies into facial protocols.
GINAMARIE products can be paired with a variety of advanced therapies enhancing the client’s results further. Instructors will learn how to incorporate advanced treatments to include Microcurrent, LED Light Therapy, High Frequency, Microdermabrasion, Dermaplaning, and much more.