The Esthetic Skincare Institute Program was developed specifically for the advancement of the beauty industry. For over 46 years, we have seen how difficult it can be for students to start a career once they graduate. With our supplemental courses, your students and instructors can excel in their careers. The more knowledge one has the more opportunities to succeed.
Our Mission
Our mission is to provide quality education and support through advanced training, empowering individuals in the beauty industry to become experts in their field of study.
Anatomy ~ The Missing Link
Understanding skin from the anatomical point of view is what makes the student an expert in the industry. It is the foundation of their skincare career and what will advance them in their profession. However, the anatomy of the skin can be intimidating to the student as well as the instructor. This is one of the missing links that many estheticians have after graduating.
We will simplify this subject for your instructors and students so they have the understanding and the tools to make them experts in the industry.
Professional Holistic Skincare
Understanding what you are doing and why you are doing it is the first step in choosing a skincare line. Making skincare simple, without the confusion of multiple products, sets your students and their clients up for success. GINAMARIE provides a professional skincare line that is both simple, with a total of only 13 products, and extremely effective. Results are immediate as each product has been specifically formulated to treat skin from a science-based approach.
Clean Cosmetic Training
Skincare and makeup are synonymous when it comes to caring for skin. Using the proper makeup to compliment skincare is a must if the client is looking to improve the health of their skin. Your students will learn how to test for clean cosmetics and be introduced to using water as a mixing tool in make-up applications giving versatility and creativity to each client.
Consultation and Analyzing Skin
Analyzing skin can be one of the most difficult techniques to teach the student as well as how to give a thorough consultation. When these two skills are mastered the esthetician will have the confidence in prescribing the best skin solutions for their clients. In order for students to succeed outside the classroom it is imperative they have the knowledge and skillset to provide a thorough skin analysis and consultation. This is one of the first steps to becoming an expert in skin.
Product Testing
There is much confusion when it comes to products in the beauty industry and unfortunately, estheticians are just as confused as the consumer. With the average skincare line carrying a minimum of 52 products, It is the skin expert’s job to remove the confusion for their clients and stick to the science of skin.
Understanding products, pH balance, and ingredients is key to making an informed decision in the treatment room and home care for the client. Students will learn how to test products for effectiveness, so in turn, they can make informed decisions in choosing the right skincare line to use in and out of the treatment room without the impact of sales and marketing.
Retailing & Marketing
Without a doubt retailing is a “weakness” in the beauty industry. Now more than ever providing home care is essential.
It is the goal of the school and the instructor that well-rounded graduates emerge from your esthetic program. Learning how to “prescribe” rather than sell is key to the success of any esthetician. Students will learn the “how to” of prescribing so they can guide their future clients to achieve their skin wellness goals.
Skin Therapy Treatments
Take your students to the next level in the treatment room. The students will learn how to incorporate holistic and non-invasive clinical therapies into facial and body protocols.
GINAMARIE products can be paired with a variety of advanced therapies enhancing the client’s results further. Students will learn how to incorporate advanced treatments including Microcurrent, LED Light Therapy, High Frequency, and more.